1. One message per flyer
What should happen after someone has read your flyer? Book an appointment, drop by, call? Decide on one thing. A flyer that tries to say everything ends up saying nothing.
2. The headline carries it
The headline is often the only thing that gets read. It should name the benefit, not just the company name: “New heating in three days” is stronger than the business name alone. Your name is still on it – just not first.
3. A clear hierarchy
Headline, image, short text, action – the eye should travel in that order. Big differences in type size and weight help. If everything is the same size, nothing is important.
4. Less text
Bullet points instead of paragraphs, short sentences instead of long explanations. Everything else belongs on your website – the flyer sparks curiosity, the website explains.
5. One strong image instead of many small ones
A good photo or a clear graphic works better than a collage of six images. Choose the subject that shows your offer at a glance – and use your own images instead of random stock photos.
6. Action and contact, impossible to miss
Say clearly what the next step is, and make it easy: phone number, address, opening hours – and a QR code that leads straight to appointment booking or the offer. Say what’s behind the code, and don’t print it too small.
7. Choose the right format and paper
DL fits into any envelope, A6 into any pocket, A5 offers room for more. Paper and finish shape the impression before a word is read: a flyer on firm, pleasant paper is less often put straight down.
Checklist before printing
- Bleed and margin: extend backgrounds beyond the edge as specified by the printer. Place important content at a distance from the trim edge.
- Colours: create print files in the printer’s colour mode, usually CMYK.
- Images: in sufficient resolution for the final size, usually 300 dpi.
- Proofreading: have a second person read the text – especially phone number, address and prices.
- QR code: test with several smartphones before printing.
The flyer within your overall presence
A flyer works best when it looks like the rest of your presence: the same colours, the same typeface, the same language as on your website and business card. How such a system is created is covered in the article Corporate design.
What we take care of
We design flyers, business cards and everything that gets printed – matching your logo and website, with print-ready files. The “Complete” package for €2,690 already includes business cards, flyers and a loyalty card. More under Print design and Packages and prices.