Which format fits?
- Brand film. Who you are, how you work, what you stand for. For your website’s homepage, presentations and trade fairs.
- Social media clips. Short, vertical, quick to the point – for Reels, Stories and TikTok.
- Explainer video. Shows how a product or process works. Often animated, see Motion design.
- Recruiting video. An honest look at everyday working life – often more convincing than any job ad.
- Product video. Your product in motion, filmed or created entirely on a computer.
Goal first, then the camera
Before shooting, three questions should be answered: who should see the video? What should people do afterwards? And where will it run? That determines length, format and tone. A video for the website can be calmer; a clip for Instagram has to grab attention in the first second.
How a production works
- Concept. Goal, message and sequence are defined – with a script if needed.
- Preparation. Shooting schedule, locations, people in front of the camera. Get consent from everyone who will appear in the video.
- Shoot. The better prepared, the more relaxed for everyone involved.
- Editing and finishing. Picture, sound, colour, licensed music, subtitles.
- Delivery. Every channel gets the right format: landscape for the website, vertical for social media.
What matters
- The first seconds. No long logo intro. Start with the most exciting part.
- Good sound. Bad sound is more off-putting than a mediocre picture. An external microphone makes the biggest difference.
- Subtitles. Many people watch videos on social networks without sound. Subtitles make sure your message still gets through.
- Real people. Your team, your premises, your work – that’s more credible than staged scenes.
- Licensed music. Well-known songs are off-limits if you don’t have the rights. There’s good music you can use legally.
One shoot, many videos
Plan so that one shoot produces several pieces of content: a brand film for the website, several short clips for social media and photos for the coming months. That saves time and money – and everything looks as if it belongs together.
What it costs
Our videos start at €249. How much your video costs depends on the scope: concept, shooting time, locations, editing and the number of formats. After the free intro call, you’ll receive a quote with scope, timeline and price. More under Video.